Eli Jr is an inspired artist and entrepreneur from Mozambique whose passion for music took root in his youth. Born in Maputo and raised in Lichinga, his musical journey began in earnest when he placed 3rd in a local hip hop competition in 2011. This early success drove him to release his first music video "Minha City" in 2015, earning acclaim across national and international media.

Venturing into English language music in 2018, Eli Jr broke boundaries with his crossover hit "Mi Casa Su Casa". This opened doors to partnerships with American production powerhouse Platinum City Music Group in 2020, culminating in his 8-track album "International Baby"- featuring dynamic collaborations with luminaries like GS On The Beat.

Guided by Sony Music's Continental Director Of Africa UK Taponeswa Mavunga, Eli Jr joined the roster of artists under Sony's Development Stage in early 2022. This partnership with the entertainment giant has provided a nurturing platform for his artistry to flourish.

Beyond music, Eli Jr has also emerged as an author- penning books on wealth management, information technology and entrepreneurship. His literary works offer insight into the mind of a creative visionary and business leader.

Driven by passion and perseverance, Eli Jr has broken barriers as an African artist gaining global recognition. His musical artistry and literary works continue to inspire hearts and minds worldwide. Guided by an indomitable spirit, Eli Jr's star is on the ascendant.